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Tata Group’s flagship retail arm Trent Ltd’s non-food retail operations have been adversely impacted since mid-March due to disruptions caused by the devastating second wave of the Covid-19 pandemic in India.
“Our revenues from retailing of non-food merchandise have been substantially and adversely impacted. Nevertheless, the business has continued to incur committed expenditures especially with respect to our employees and other expenditures not directly linked to revenues,” PTI reported, quoting the company’s statement for a regulatory filing.
Despite the ongoing challenges, the company has initiated various steps to mitigate the impact, it said, adding that it remains “cautiously optimistic” on the medium-term outlook.
“The empirical play out of recovery in Q3/Q4 of FY2020-21, when the pandemic related restrictions eased, together with the vaccination programme are encouraging pointers for the second half of this financial year,” it said.
Trent further added it is continuing to focus on innovative initiatives for its brands and the expansion of its reach through stores and digital platforms to counter the pandemic-driven challenges.
As per Mandhana, “Salman Khan being our brand ambassador, we have to keep in mind the associations the consumers would attach to his personality and design the clothes as per that. Of course, there has to be a seamless co-existence of his traits and trends in the collection. For example, our athleisure line is very popular and it reflects the casual and comfort wear Salman Khan is often seen in.”
We at Cover Story offer a complete wardrobe solution for every fashionable woman. Our offerings include something for everyone with multiple options across casual wear, work wear, occasion wear and outwear etc. Typically, in a season, we introduce 400-500 SKU’s spread across different categories. We make sure that we have fresh designs in our stores every week and that is why each customer would have reasons to come back to us and never leave disappointed.
About the evolution of celebrity brands, she underlines that celebrity-led fashion labels and clothing lines have proliferated as celebrities are followed and considered aspirations by many people, especially the youth. Anushka has a distinguished fashion appeal among the youth and her fashion sense is mostly relatable, feels Agarwal.
Indian Threads, an Indore-based company that designs and manufactures high-quality yet affordable menswear, is changing the fashion industry for men. Launched 2 years ago, the brand has since grown a formidable following of men eager to find the right fit as far as shirts go.Indian Threads is launching its franchise module in the Garment Expo – 2018, that is to be held in Indore from March 11-13
Prasad shares, “Piracy is a big challenge for us. Popularity of Chhota Bheem has been exploited in the pirated market. We try to create awareness among customers and buyers and take help of the law. Time to time, based on the information gathered, we conduct piracy raids with help of law and agencies.”
Gunjan Soni, Head of Jabong and CMO-Myntra, said, “Our country is going through interesting time and is on verge of changing cultural discourse. This diversity presents to us huge opportunity to reach out to these consumers in innovative ways on the backdrop of changing consumer lingo. There has been a 63% increase in the number of people who are using GIFs and emojis in the last one year. Personalisation is another such emerging trend, during EORS we created 50,000 personalised FB videos of the TVC which resulted in 20 percent increase in completion rate. Through our research we identified 10 key fashion segments, like Urban TrailerBlazers who are movers and shakers of India, GenZ who are over-indexed on fast fashion in their fashion choices. Some of the emerging categories and trends to look out for will be sustainable fashion, handloom products, active wear, personal care etc.”
A rich profusion of factors have been instrumental in shaping kidswear as one of the most commercially viable segments of the Indian fashion industry. As a global hotspot for kids’ fashion, the Indian market is now rife with brands, private labels and fashion designers, both international and domestic. Amit Gugnani, Senior Vice President – Textiles & Apparel and his team of Experts from Technopak illustrate the current dynamics of the market.Indian fashion retail industry is transforming rapidly and witnessing a shift from unorganised to corporatised retail
All About You offers both western wear and ethnic wear for women. It aims at bringing the point forward that women are their own strength and can deal with any ordeal in their lives. The clothes are simple, classic, elegant but most importantly comfortable and imbibe Deepika Padukone’s inherent style. The brand brings not only fashionable casual wear but also formal wear. Hammered satin, jacquards, blended knits, denims, and woolens are some of the special fabrics that have been embraced by this brand.